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A Pint With Santa

A Pint With Santa

What was the brief?

To create a humorous way to engage the public via social media and deliver a serious message against drink driving.

How did we approach the brief?

Being the Christmas holidays we thought we would “have a pint with Santa” to have a chat and see what sort of guys he is. Aimed at an older audience, we wanted to create a little humour and get people to view the video without over pushing the point.

Delivery

Set in a pub having a chat with Santa, we aimed to compel the audience to keep watching as we deliver a humorous conversation set to deliver a serious punchline, with over a 165, 000 views within 1 week we achieved an outstanding result for an important message.

Info
Date:

19th January 2017