To create a humorous way to engage the public via social media and deliver a serious message against drink driving.
Being the Christmas holidays we thought we would “have a pint with Santa” to have a chat and see what sort of guys he is. Aimed at an older audience, we wanted to create a little humour and get people to view the video without over pushing the point.
Set in a pub having a chat with Santa, we aimed to compel the audience to keep watching as we deliver a humorous conversation set to deliver a serious punchline, with over a 165, 000 views within 1 week we achieved an outstanding result for an important message.
19th January 2017