What was the brief?
To create awareness for the feature film Creed, working alongside our partners Warner Bros, we decide to engage the public and create a direct impact using stunt marketing.
How did we approach the brief?
As a branch of the cult film franchise “Rocky” we wanted to incorporate elements that could really capture the audience and create immediate recognition to the brand. What better association to use than the iconic theme music and stair run scene.
Taking to the Underground we put together a blend of live music and humour by rewarding people who took the stairs instead of the escalators, reaching over 1.5 million views across the board we produced well over expectations given the low budget production costs.