What was the brief?
Working alongside Prototype Design we were given the mission of coming up with a campaign that would appeal to both families and children aged 6-12 and would introduce the ‘My Vit’ fruit gummies to a busy market place.How did we approach the brief?
It was important that we made it fun and colourful to appeal to a younger market and stand out from the crowd. We did this by creating a musical jingle from scratch and utilising the the sound of Reggae and Calypso band . Writing the song, melody and recording the band was all part of the creative process undertaken under the Fat Chief tepee.
The campaign went down a huge success. Not only did the brand have a new face for the product, they had a catchy ear worm that stuck in the customers minds