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Paperchase – Impress Mum

Paperchase – Impress Mum

What was the brief?

Paperchase wanted to produce something unique and memorable for its Mothers Day campaign. They wanted to appeal to a broad audience and encourage people to get a little creative with their cards.

How did we approach the brief?

When Off Key World passed this one over to us to conceptualise and create from scratch, we knew we had to get straight to the heart of the viewers, and shoot it in a way that really shone light on the special and eternal relationships we all have with our mums. #ImpressMum is about peeling back the layers and showing that behind the meanest hard-man and fiercest tough-guy, is a sweet and deserving mum.


The video won best web video for the YDA – Cannes Film Awards as well as reaching well over 110,000 hits on Youtube.


26th January 2017