a

Get in Touch with the Chiefs to Discuss Your Next Project
Fat Chief Media have been established since 2005.

Phone: 0203 637 8566
Contact Direct: info@fatchief.com

Follow us

Paperchase – Impress Mum

Paperchase – Impress Mum

What was the brief?

Paperchase wanted to produce something unique and memorable for its Mothers Day campaign. They wanted to appeal to a broad audience and encourage people to get a little creative with their cards.

How did we approach the brief?

When Off Key World came to us with this one we knew we had to get straight to the heart of the viewers, and shoot it in a way that really shone light on the special and enternal relationships we all have with our mums. #impressmum is about peeling back the layers and showing that behind meanest hard-man and fiercest tough-guy, is a sweet and deserving mum.

Delivery

The video won best web video for the YDA – Cannes Film Awards as well as reaching well over 110,000 hits on Youtube.

Info
Date:

26th January 2017