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Warner Bros – Creed – Champions of the Underground

Warner Bros – Creed – Champions of the Underground

What was the brief?

To create awareness for the Warner Bros. feature film Creed – The Rocky Legacy.


Working alongside partners Way To Blue and Off Key World, a public stunt was planned for the London Underground, with reliably high impact and consistent footfall. Creed being a branch of the Rocky film franchise, the experience had to live up to this impressive cult legacy. Giving people the feeling of being a celebrated champion, those who opted for the stairs as opposed to the escalators were rewarded by a live brass fanfare and cheering fans! We directed this production to capture the characters and reactions of our enthusiastic public participants as Creed inspired them that day go the extra mile, for the rewards are sweet. What better association to use than the iconic theme music and stair run scene?

Reaching over 1.5 million views across the board we produced well over expectations given the low budget production costs.


18th January 2017